Metal Sculpture – Signage for Corporate Headquarters
Steve Koneval, Vice President of Roth Bros. Inc., sought the talents of Youngstown Architect, Robert Mastriana of The 4M Company Architects, to refashion their corporate headquarters. His vision for the outdoor signage was to create a “work of art” reflective of the company’s recent innovation, growth, and success.
With collaboration among the design team (Roth Bros, The 4M Company and Merle Art Design) and Roth’s engineering expertise in metal work, the result was simply spectacular. The design incorporated sculptural forms weaving and flowing with one another creating interesting fluid angles and edges.
Its impressive size and reflective material offered a magnificent backdrop to the Roth logo, which became an element of art in itself and an impactful statement of the Roth brand.